|
Medium:Online - contests2win
|
|
|
|
Brief - Create a connection between Coffee and rejuvenation of the mind. The solution should be a deep proposition that becomes a daily habit just like coffee drinking. Consumers must want to come back daily for their daily fix and begin to savor their Nescafe not just literally but also virtually!. |
|
Solution - The Nescafe 'Stirred' advergames property. The word STIRRED is an action undertaken while drinking coffee - in this case it was applied to everyday words that were jumbled up and needed to be 'stirred' back to the right order be recognized. The property was designed at 3 levels of difficulty again labeled 'Regular' , 'Medium' and 'Strong' in terms of coffee parlance. Daily cash prizes added to the incentive of coming back in the hope of winning besides tickling the mind and earning the satisfaction of having solved an entertaining puzzle. |
|
Results - Over 1.5 Million responses aggregated from over 100,000 unique consumers over a 12 month period, proved that not only was the property popular but was also addictive. The time spent on each play was approx 5 - 7 minutes - almost as long as a regular coffee break!. |
|
|
|
|
|
Brief - Introduce the New Fazer Bike to the contests2win consumers (who are typically the target audience) with the specific intention of communicating: |
|
-
The Fazer Limited Edition is available in 2 exciting colours.
-
The Fazer has great styling.
-
The Fazer delivers great pick up and also a good mileage
|
|
| Solution- The Yamaha 'Get Going' contest which |
|
-
Introduces the consumer to the bike in the first page made in Flash (like a mini film). The first page also gives a peek into what the game is going to be.
-
Involves the consumer second page onwards by allowing him/her to choose the preferred colour of the bike and then plunges straight into a racing game - the benefits of 'great pick up' is clearly brought out every time the consumer accelerates by pressing the space bar.
-
Interacts with the consumer finally in the Q&A page which a simple quiz on additional features of the bike.
| |
Results - Over 30000 responses logged in, each lasting for over 3 minutes, so the total involvement time delivered was over 90000 responses.
|
|
|
|
|
|
Brief - Promote the new series "Secret Agents" creating an interactive property around the "spy" genre. |
|
Solution- c2w advergame which is replicates the investigative and suspense theme of the TV programming and delivers a very immersive experience. |
|
Results- 54,000+ responses for the 4 weekly spy "missions". Each response lasted over 3 minutes, so the effective 'interactive time' delivered was 162000+ minutes. |
|
|
|
|
|
| Brief - Drive home the proposition that Fructis Shampoos and Conditioners make hair 5X stronger. |
|
Solution - Allow consumers to individually contribute and BUILD THE Worlds Longest Strongest Virtual Braid A good long braid exemplifies Strong and Long hair, and this made a perfect metaphor for the FRUCTIS property. The lead in to the campaign was Hotmail in turn connected to the c2w VIRAL PROPERTY |
|
| Results - 75,000+ responses, of which over 50,000 responses were VIRAL MAIL! |
|
|
