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Medium: Online - contests2win
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Brief- Create an interactive property to promote the movie as "The Big One" of the month on HBO. |
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Solution - C2W advergame which introduces consumers to the movie, and also allows them to create their own gang who can colloborate with each other to crack open the prize safe and take home some money |
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Results- 25,000+ responses. Each response lasted over 3 minutes, so the effective 'interactive time' delivered was 75000+ minutes.
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| Medium: In Flight and Online |
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| Brief- Reach out to the elite TG in the only environment which is truly uninterrupted! |
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Solution- An In-Flight, customized promotion in Jet Airways, guaranteed to generate brand recall amongst the Jet flier! |
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Value Adds - Promos on C2W & Jetwings, a full-page in Jetwings, pull out card for database collection and in-flight announcement (on rotational basis). |
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| Medium - Wireless and In-Store |
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Brief- Introduce the young, fat wallet, influencers to the brand in a fun, relaxed environment. |
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Solution- Innovative Pyramid tent cards in 50/80 Barista outlets with SMS interactivity - for fun & gratification, not to forget brand recall! |
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| Medium: Wireless and On-Box |
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| Brand: Dominos Pizza Chain |
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Brief-Penetrate the homes of the who's who! Grab attention with an element of surprise and generate interactivity |
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Solution- Co-branded, 2 side communication placed on top of each pizza delivery with an SMS contest to add interactivity - 250,000 of premium India homes reached. Brand story is also retained since the flier is stored for redemption purposes |
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